The NRLM aims at reducing rural poverty by enabling poor households to access gainful self-employment and skilled wage employment opportunities. The aim of Mission is to mobilize 10-12 crore rural households into self-help groups in a time bound manner by 2024-25. The Mission has been designed to bring about a sustainable improvement in the livelihoods of the poor through building strong community institutions. The central objective of the Mission is to "establish efficient and effective institutional platforms of the rural poor that enable them to increase household incomes through livelihood enhancements and improved access to financial and public services"